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Per-country rates
WhatsApp conversation rates, every country
Meta charges by conversation category and recipient country. We pass through Meta's published rates at cost - no markup, no surprises. Search your country to see what each message type will cost.
Countries
-
Categories
4
Markup
0%
Free service / WABA / mo
1,000
Marketing
Promotional broadcasts, offers, product news
Utility
Order updates, appointment reminders, receipts
Authentication
OTPs, sign-in codes, account recovery
Service
Replies inside the 24-hour customer window
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We pass through Meta's published rates with zero markup. The first 1,000 service conversations per WABA per month are free per Meta's policy. Rates are billed on delivery and appear separately from your plan fee on invoices. DEFAULT applies to any country not listed in the table. Values shown in Indian rupees are converted from Meta's native billing currency at approximate mid-market FX rates and refresh with each release. Your invoice bills in the market's native currency.